As a Promoter Driver Bob enjoys working with people. He enjoys business relationships that are friendly. Bob looks at life positively; the glass is half full rather than half empty, and he is always enthusiastic and supportive of others. Bob loves to talk. He is a terrific presenter and can be highly persuasive. His talent is his language skills. This makes him successful at persuading people to buy, or take action, or be motivated by him. Bob is motivated by personal goals and authority. He likes the power and prestige that comes with his ability to complete tasks and work with people.

Promoters are attracted to brands and fashion. Bob works hard because he wants the things money can buy. He doesn't like being limited by too many restrictions that curbs his enthusiasm or slows him down. Routine is not a word he likes. Variation, excitement, and getting out and about are Bob's keys to staying motivated. Some might say he “marches to the beat of his own drum”.

Promoter Drivers admire others like themselves who express themselves well. Bob is trusting and believes in the honesty of others and even if things go wrong his belief and optimism doesn't change. This self belief prevents others from “bursting his bubble” and challenging his enthusiasm. Bob is confident in his abilities regardless of who says what about him. Being enthusiastic, he retains his youthful exuberance and likes to have fun. Bob has an outgoing nature and interest in people.

Bob has an ability to gain the respect and confidence of people and bring them together for a common purpose. He is a self-confident individual who is outgoing and persuasive. He is a person who likes to be liked and continually works towards achieving goals by winning people over. Bob is highly motivated by rewards and recognition.

Promoter Drivers have a tendency to believe that no matter what situation arises their ability to charm will win through. Bob is a good leader who communicates well. He can be rather noisy and animated, full of ideas and concepts though not particularly factual. Bob likes the limelight and enjoys the praise.

As a salesperson Bob is unstoppable. His greatest asset is his friendliness, trust and his ability to persuade people. He focuses on selling the benefits rather than the features. Bob is a very powerful persuader when it comes to why someone should buy from him but not so strong on knowing the facts and specifications.